Best Press Kit Ever?
Halo Legends + Pizza = WIN
By Shaun Hatton - February 9th, 2010
With the amount of press releases that find their way into my inbox on a daily basis, it’s often difficult to choose which news, if any, to write about (especially given that I don’t work on this site full-time).
Today, however, I received a press kit that I simply could not put off till later – because it came with a delicious pizza. I arrived at my desk after a coffee break to see two pizza boxes sitting on my chair, the aroma of fresh pizza teasing my co-workers who probably wanted to hurt me for not being around to share the pizza with them immediately. One box had the tastiest pizza I’ve ever had in it. The second one contained a Blu-ray copy of the upcoming Halo Legends from Warner Home Video as well as a little Master Chief figure from MacFarlane Toys.
Now as you can see the pizza box is performing double duty by also advertising the upcoming release of Justice League: Crisis on Two Earths. I hope that press release comes with Chinese food.
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Nothing like an edible press kit to brighten your day.
… And fill your belly, I always say.
Next time have them send it my way.
…The pizza that is, you can keep the crappy movie.
You’ve seen the movie already? Damn. I was expecting it to be decent given Batman: Gotham Knight and The Animatrix :S
Sounds like quite a day at the office, you must hate going back to the daily grind Shaun hahaha
Hahahah, we got one at the Space network today, then some of the production staff realized they requested several more for tomorrow without knowing it was a pizza pizza pie. Pizza party!
That really is a great piece of marketing. Unfortunately its Halo overkill, the Halo universe just isn’t that rich.