FITC (short for: Future. Innovation. Technology. Creativity) is a design and technology event that brings together digital creators of all types. It aims to inspire, educate, and challenge attendees. Each day of the conference was packed with a great selection of sessions that covered a variety of topics from Creative, Technical and Business spheres. As a first time attendee, I wasn’t quite sure what to expect; but since my personal background overlapped the most with the Business and Creative side of things, I chose a few sessions from those categories to fill out my Sunday. I’ll admit that I was a bit hesitant and skeptical on the content of these presentations. Would I be sitting in a one hour session of someone dropping buzzwords on me, much like a running joke on 30 Rock? I’m glad to report that I was completely and 100% stupid for even worrying about that. If you have the opportunity to attend FITC, please do so at your earliest convenience.