Event Report
GameON: Finance 2012 – The Start-Ups
By Erika Szabo - January 30th, 2012
At first glance, GameON: Finance can sometimes appear stuffy for a digital media event. The amount of investors, publishers and like-minded professional men and women can seem a little daunting in contrast to the creative minds in the industry. Marketing, capital and revenue are a part of the business and without them many of those creative minds wouldn’t have the support they had aspired for their company. In a world that revolves around money, it’s sometimes not easy to maintain focus on the creative aspects of a company.
It doesn’t hurt to be a skeptic; business and creativity working hand in hand seems so unlikely. However, GOF is interesting in that while business-oriented goals are ever-present, the creative aspects of companies emerge; proving that their role in the industry is an important one. During Canadian Interactive Showcase (Presented by CMF) up-and-coming Canadian companies each had the opportunity to present a five-minute pitch sharing their project and future endeavours. With an audience of potential partners and investment opportunities at stake, this was quite the event for each of the candidates.
Curious to know what some of these showcase start-ups have created and what they hope to achieve in the future? Following is an interview with three of the participants:
- Introduction
- Cinder
- Kolody
- Era: Origins